I’m A Sucker For The Right Marketing
You may have heard that wine companies spent millions of dollars each year to research and develop label designs that will make people want to buy their wine above all the other bottles on the shelf. I have read about this and when I pick up a bottle of wine with a “pretty label”, I will laugh inwardly at what a sucker I am. There was no laughing when I saw this bottle, though. I HAD to have it. And I’m thinking that I need to buy a case or more to hand out to my friends. It’s just lucky that I am a pinot grigio fan.
I love the chair facing the corner.
The back label says,
We all know that being a Mommy is a difficult job. A Mommy’s Time Out is a well deserved break. This wine is delicate and fruity. It comes from some of the finest vineyards in Italy where the best grapes are vinified, resulting in a long lasting finish. It is a great complement to chicken or fish or may be served as an aperitif.
Talk about going for the emotional jugular. Two short sentences on “Mommy” and the rest reads like any other cheap bottle of wine you find in the store. But they got me. The marketers who came up with this one deserve a raise.
Mama said,
13 October 2008 at 5:41 pm
This is too funny! Wonder if it will ‘go’ with the pumpkin spread you wrote about?? Now I’ll have to go to the liquor store AND the grocery store!
Janine said,
14 October 2008 at 12:39 pm
I would so buy that if I noticed it at the store. So I guess that makes me a sucker too! Sometimes that is perfectly okay…
Lee said,
15 October 2008 at 8:37 pm
I’m thinking you and I need to split a case. Together. At the same time.
That could be fun. It would be like college…. oh wait, let me take that back. It would be like YOU in college, just this time I’d be along for the ride!
Wait…. wait a minute…. I’m remembering ONE night when we went to hear John Berry and got the front table and I had a…. wait for it….. Wine cooler! [geez, I was soooooo upscale and hard core]… and the entire sorority walked by the table and their mouths collectively dropped.
Good times.
dolanmama said,
15 October 2008 at 9:23 pm
You were such a rebel, Lee! You just like shocking people, don’t you?
vespagal said,
23 October 2008 at 1:10 pm
Five words: WHERE CAN I FIND IT????
Connie said,
24 October 2008 at 11:22 pm
I’ll be expecting this with the rest of my Christmas gift.
Sucker for Marketing, Part 2 (More Wine) « The Dolan Weblog said,
6 November 2008 at 3:11 pm
[...] are earning their keep. I talked about how a label had convinced me to buy a bottle of wine in an earlier post. It has happened again. I was at the store today and saw this on the front of a [...]